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Business Development Team

Finalist | Delivering truly connected care Business Development Units (East and South)

Meet­ing cus­tomer needs is vital to the suc­cess and growth of any business.

For us, that means deliv­er­ing patient results to refer­ring clin­i­cians, GPs and oth­er clients as quick­ly as pos­si­ble. Elec­tron­ic report­ing is the answer, but it’s hard­er than it seems.

Due to client cir­cum­stance and pref­er­ence and a lit­er­al dis­con­nect between the many and var­ied ICT and clin­i­cal prac­tice soft­ware sys­tems, some results are still deliv­ered by phone, fax and even post.

Our ground-break­ing Fusion project will deliv­er a stan­dard­ised eRe­port­ing sys­tem, but for now, the Busi­ness Devel­op­ment Units across the East and South have been busy imple­ment­ing a fix to bridge the gap.

They’re con­nect­ing pri­vate prac­tices, med­ical cen­tres and more with elec­tron­ic results via Health­link, a secure mes­sage deliv­ery network.

As soon as a pathol­o­gy result is autho­rised, it’s avail­able in the clien­t’s prac­tice soft­ware, ensur­ing time­ly diag­no­sis and patient care.

Our lab staff now receive few­er phone calls and emails chas­ing and spend less time resend­ing results, and the decreased fax­ing and print­ing is more eco­nom­i­cal and sustainable.

Team mem­ber Chloe Kennedy said the work has strength­ened exist­ing client rela­tion­ships and built new ones.

“It’s impor­tant for us to have good rela­tion­ships with doc­tors so they refer patients to us as we can pro­vide an opti­mal ser­vice,” she said. 

Across the East and South more than 3000 health­care providers are now reg­is­tered to receive our results elec­tron­i­cal­ly thanks to the team’s ded­i­cat­ed net­work­ing and promotion.

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